One of the key questions I have this year is how to elevate my business above par or better yet to an extraordinary level. I usually start planning of who to tap, like call new accounts and schedule pitches. I would start prospecting, send emails, get appointments, present profile, then wait, wait and wait. Before I know it, half of the year is gone. Then I get stuck, coast along and wonder what the hell happened this year.
There are endless ways to go about looking for new business but now I focus my efforts to engage in the most efficient methods possible. This year I start focusing on how I can grow my business using Mr. Parettos principle. Duh! I know I wasn’t born yesterday. Yes, it’s 80% of revenues from the top 20% customers. 
1. Do they have a need for any additional products or services?
2. Are they aware of any other businesses that would have a need for similar products and services?
3. Would they be able to refer any individuals or businesses that would help in penetrating new target markets?
4. What sort of additional products and services would be of interest to them and their business?
