Tag Archives: company vision

What Happens When Everyone Works Toward a Shared Goal

team-730313Yesterday I had the privilege to announce our new company vision based from our recently concluded business planning session last month. The announcement was made a day before and almost everyone arrived ahead of the scheduled meeting. Amidst some uncertainties about the future and the inevitable streamlining of manpower and operations, I immediately anticipated two things that were about to happen. It was either fear or possitivity over change. After a brief introduction from the Chairman, I started sharing the new company vision. I folowed it up with our 2009 business goals and objectives.  Last item was the game plan or the how to. My obligation was not just to announce the plan, I was there to share it to the whole team, from the company driver to the VPs and Directors. We where all there to have everyone work towards a shared goal. Here’s what I got.

Goals and vision sharing means buy-in, enrolling the team not announcing. It’s getting the trust and support of people.

Management usually initiates the structure. People get a sense of ownership and responsibility that which they help create when they’re involved.

Goals and vision help people to focus attention productively. 

When goals are shared that’s when real teamwork starts. How about you? How and when do you share your company goals and plans?

How do you envision your business this year?

You might be wondering, business vision this year? Forget 2 to 3 years down the road. In my opinion, if you make it this year, next year will be a cinch. This morning our execom brainstormed and crafted a new vision statement. Although we had one 2 years ago, I felt we need to review and generate an empowering visionvision_highway for our company and stakeholders, a vision that would stimulate thinking, communicate passion, and paint a graphic picture of the business we want. 

I believe vision statements are all about exploration and creating possibilities. Here are the questions that guide us through our visioning planning session.

1. What are the products or services you want to highlight this year?

2. What will the company be known for?

3. Which market do you want to prioritize and who are they?

4. Who can you partner with? (strategic alliance)

5. How do you want to interact with our employees, suppliers and customers?