There are no hard rules here. If you feel you have a great idea and you’re passionate about it, then go ahead and launch. But if you want to improve the batting average of your gut feel then listen to what your target market has to say. In the long run, you’ll have additional budget to spare for tacticals and save your marketing career. Here are just some of the advantages of testing product and ad concepts
- You’ll determine the likability and purchase intention
- A tool that can be customized to profile your own product or service idea
- Consumers can evaluate and provide feedback early in the development process
- You can measure potential success and refine the concept
- Filter unproductive ideas and optimize your time and resources.
