A new consumer study done by Mintel shows that only half of small car-buying respondents (51%) say they feel “extremely happy” with their small car purchases. In contrast, 80% of all respondents report feeling just as happy with their vehicle purchases. The survey also revealed a surprisingly high number of small car drivers who aren’t fully satisfied by their vehicles, suggesting that today’s small cars may not have the amenities people want, a key insight for small car manufacturers to develop some packaging innovations.
Most small car buyers choose to buy compact cars because of fuel economy or more mileage.I think there are more creative ways to package and market small cars these days. Economy and mileage are too basic. How about adding contoured seats, gprs, an audio video digital player, a built in iphone and a digicam. Simply offer luxury features. I don’t think speed will be a purchase factor since most small car owners are urban dwellers. However, a souped-up version may attract the younger market.
I like compact cars myself because my former car used to be a Honda Jazz. It sure was compact. I find it very practical for city driving. Certainly looks flashy outside but still needs some pampering features inside for comfort specially when you’re driving in heavy traffic streets in Manila. Check out this site for some out of this world compact car design ideas.
